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Kotler, Philip

Marketing Management. - 15th ed. - Upper Saddle River : Pearson, 2016. - xxvi, 756p.

This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.

ISBN: 9789332557185

Subjects--Topical Terms:
Marketing--Management
Consumer behavior
Internet marketing
Market surveys

LC Class. No.: HF5415

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The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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