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Chaston, Ian

New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance. - New Delhi : Response Books, 2000. - vii,199p.

Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.

ISBN: 9788170368830

Subjects--Topical Terms:
Marketing--Management
Marketing

LC Class. No.: HF5415

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Ziauddin University
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The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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