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Belch, George E.

Advertising and Promotion: An Integrated Marketing Communications Perspective - 11th ed. - New York : McGraw-Hill Education, 2018. - xii, 764p.

ISBN: 9781259548147

Subjects--Topical Terms:
Advertising
Sales promotion
Communication in marketing

LC Class. No.: HF5823

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Ziauddin University
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The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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