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Clow, Kenneth E.

Integrated advertising, promotion & marketing communications - New Delhi : Pearson, 2017. - 508 p.

Includes bibliographical reference and index.

ISBN: 9781292222691

Subjects--Topical Terms:
Communication in marketing.
Advertising
Sales promotion
Direct marketing

LC Class. No.: HF4515

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Ziauddin University
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The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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