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Taylor , Jonathan

Marketing Communications : An Integrated Approach. - 4th ed. - London : Kogan Page, 2004. - xvi, 696p.

includes index.

his new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers

ISBN: 9788175542884

Subjects--Topical Terms:
Communication in marketing
Social media

LC Class. No.: HF5415

Ziauddin University
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The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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