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24 brand mantras : finding a place in the minds and hearts of consumers (Record no. 10358)

000 -LEADER
fixed length control field	00518nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0-761995250
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name	Kapoor, Jagdeep
245 ## - TITLE STATEMENT
Title	24 brand mantras : finding a place in the minds and hearts of consumers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New Delhi:
Name of publisher	Response Books,
Year of publication	2001.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	111p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Customer relations
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	https://www.worldcat.org/title/24-brand-mantras-finding-a-place-in-the-minds-and-hearts-of-consumers/oclc/45610171
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Full call number	Accession Number	Koha item type
		Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N	Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N	On Display	2021-10-04	Purchase	HD69.B7 KAP 2001	00000345	Books

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