Advertising, promotion, and new media (Record no. 4886)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00713nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ZCOMs |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 16830 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211211110047.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211211b xxu||||| |||| 00| | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120327399 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZCOMs |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146 |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising, promotion, and new media |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Prentice-Hall of India, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 380 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Include index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising |
| 9 (RLIN) | 4137 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 5612 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Interactive multimedia. |
| 9 (RLIN) | 5613 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Interactive marketing. |
| 9 (RLIN) | 5614 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stafford, Marla R. (editor) |
| 9 (RLIN) | 12892 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Faber, Ronald J. (editor) |
| 9 (RLIN) | 12893 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | Ziauddin College Of Media Science Library | Ziauddin Medical College Library - NAJ | On Display | 2013-12-24 | Purchased | HF 6146 STA 2005 | 12824 | 2019-06-24 | Books | |||||
| Ziauddin College Of Media Science Library | Ziauddin Medical College Library - NAJ | On Display | 2018-05-09 | HF 6146 STA 2005 | 16830 | 2020-07-29 | Books |