Marketing Management. (Record no. 8170)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00659nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21184 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZUFESTM-N |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211222103845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211222b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZUFESTM-N |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kolter, Philip. |
| 9 (RLIN) | 9211 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai : |
| Name of publisher, distributor, etc | Pearson; |
| Date of publication, distribution, etc | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi,121p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Management |
| 9 (RLIN) | 11301 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 9 (RLIN) | 10019 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market surveys |
| 9 (RLIN) | 10052 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 9 (RLIN) | 4136 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 9 (RLIN) | 9212 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non Fiction | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | On Display | 2021-01-20 | Purchased | HF5415.13 KOT2016 | 21184 | 2021-02-08 | 2021-02-08 | Books |