Marketing Strategy and Competitive Positioning. (Record no. 9113)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01143nam a22002897a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22739 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZUFESTM-N |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211222110155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211222b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292276540 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZUFESTM-N |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hooley, Graham J. |
| 9 (RLIN) | 10085 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Strategy and Competitive Positioning. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow : |
| Name of publisher, distributor, etc | Prentice Hall,, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 578p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | horoughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Target marketing |
| 9 (RLIN) | 10086 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Management |
| 9 (RLIN) | 11301 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business planning |
| 9 (RLIN) | 10047 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 4407 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel F |
| 9 (RLIN) | 14453 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nicoulaud, Brigitte |
| 9 (RLIN) | 14454 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://books.google.com.pk/books/about/Marketing_Strategy_and_Competitive_Posit.html?id=MVc2YgEACAAJ&source=kp_book_description&redir_esc=y |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | On Display | 2021-06-26 | Purchase | HF5415 HOO 2012 | 22739 | 2021-06-08 | 2021-06-08 | Books |