Market-led strategic change : a guide to transforming the process of going to market (Record no. 9114)

000 -LEADER
fixed length control field 00890nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-0415834278
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Piercy, Nigel
245 ## - TITLE STATEMENT
Title Market-led strategic change : a guide to transforming the process of going to market
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxford :
Name of publisher Butterworth-Heinemann,
Year of publication 1997.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiv,665p.
520 ## - SUMMARY, ETC.
Summary, etc Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Strategic planning
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://www.worldcat.org/title/market-led-strategic-change-transforming-the-process-of-going-to-market/oclc/39007768
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
    Ziauddin Faculty of Engineering, Sciences, Technology & Management Ziauddin Faculty of Engineering, Sciences, Technology & Management On Display 2021-06-26 Purchase HF5415.13 PIE 1997 22741 Books