Strategic Marketing. (Record no. 9175)
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000 -LEADER | |
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fixed length control field | 00764nam a22002537a 4500 |
001 - CONTROL NUMBER | |
control field | 22762 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | ZUFESTM-N |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20211222095633.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211222b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071326230 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | ZUFESTM-N |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cravens, David W |
9 (RLIN) | 10223 |
245 ## - TITLE STATEMENT | |
Title | Strategic Marketing. |
250 ## - EDITION STATEMENT | |
Edition statement | 9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston : |
Name of publisher, distributor, etc | McGraw-Hill , |
Date of publication, distribution, etc | 2009. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 784p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
Form subdivision | Management |
9 (RLIN) | 11301 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
Form subdivision | Decision making |
9 (RLIN) | 14419 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic planning |
9 (RLIN) | 10046 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Piercy, Nigel |
9 (RLIN) | 10091 |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://books.google.com.pk/books/about/Strategic_Marketing.html?id=2kluQgAACAAJ&source=kp_book_description&redir_esc=y |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Source of classification or shelving scheme |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N | On Display | 2021-05-26 | Purchase | HF5415 CRA 2009 | 22762 | 2021-06-10 | 2021-06-10 | Books |