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18 Brand Astras : Using Brand Abilities as Weapons for CRISP Brand Building.

By: Kapoor, Jagdeep.
Material type: materialTypeLabelBookPublisher: New Delhi : Response Books, 2003Description: 134p.ISBN: 9780761996569.Subject(s): Branding (Marketing) | Brand name products -- Management | Customer relationsOnline resources: Click here to access online Summary: .
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Ziauddin University
Libraries Network

The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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