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Marketing management

By: Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Upper Saddle River: Pearson, 2016Edition: 15th ed.Description: xxvi,756p.ISBN: 978-9332557185 .Subject(s): Marketing--Management | Consumer behavior | Internet marketing | Market surveysSummary: This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.
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Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management

 

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HF5415 PHI 2016 (Browse shelf) Available 22988

This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.

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