Marketing Management.
By: Kotler, Philip
.
Contributor(s): Keller, Kevin Lane.
Material type: 
BookPublisher: Upper Saddle River : Pearson, 2016Edition: 15th ed.Description: xxvi, 756p.ISBN: 9789332557185 .Subject(s): Marketing -- Management | Consumer behavior | Internet marketing | Market surveysOnline resources: Click here to access online Summary: This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.
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This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.
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