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Marketing Management.

By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane.
Material type: materialTypeLabelBookPublisher: Upper Saddle River : Pearson, 2016Edition: 15th ed.Description: xxvi, 756p.ISBN: 9789332557185 .Subject(s): Marketing -- Management | Consumer behavior | Internet marketing | Market surveysOnline resources: Click here to access online Summary: This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.
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HF5415 KAP 2003 Marketing Logistics: HF5415 KOT 2018 Principle of Marketing. HF5415 PET 2008 Consumer Behavior and Marketing Strategy. HF5415 PHI 2016 Marketing Management. HF5415 RUG 2003 Cross-cultural Marketing. HF5415 TAY 2004 Marketing Communications: HF5415 TAY 2004 Marketing Communications :

This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.

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