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New marketing strategies : evolving flexible processes to fit market circumstances

By: Chaston, Ian.
Material type: materialTypeLabelBookPublisher: New Delhi: Response Books, 2000Description: vii,199p.ISBN: 978-8170368830.Subject(s): Marketing--Management | MarketingOnline resources: Click here to access online Summary: Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.
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Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management

 

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HF5415 CHA 2000 (Browse shelf) Available 22984

Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.

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