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New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.

By: Chaston, Ian.
Material type: materialTypeLabelBookPublisher: New Delhi : Response Books, 2000Description: vii,199p.ISBN: 9788170368830.Subject(s): Marketing -- Management | MarketingOnline resources: Click here to access online Summary: Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.
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Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.

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