New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.
By: Chaston, Ian.
Material type: BookPublisher: New Delhi : Response Books, 2000Description: vii,199p.ISBN: 9788170368830.Subject(s): Marketing -- Management | MarketingOnline resources: Click here to access online Summary: Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.
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