New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.
By: Chaston, Ian
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Material type: 
BookPublisher: New Delhi : Response Books, 2000Description: vii,199p.ISBN: 9788170368830.Subject(s): Marketing -- Management | MarketingOnline resources: Click here to access online Summary: Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.
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| HF5410.B8 BPP 2009 Business Essentials : | HF5415 BHA 2019 Social Media & Mobile Marketing. | HF 5415.BUT 2004 Customer relationship management : | HF5415 CHA 2000 New Marketing Strategies : | HF5415 CHA 2011 Brand Valued : | HF5415 CRA 2009 Strategic Marketing. | HF5415 ETZ 20134 Marketing. |
Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.
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