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Advertising and Promotion: An Integrated Marketing Communications Perspective
By: Belch, George E
.
Contributor(s): Belch, Michael A.
Material type: 
BookPublisher: New York : McGraw-Hill Education, 2018Edition: 11th ed.Description: xii, 764p.ISBN: 9781259548147.Subject(s): Advertising | Sales promotion | Communication in marketing
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display | HF5823 BEL 2018 (Browse shelf) | Available | 23072 |
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