Advertising and Promotion: An Integrated Marketing Communications Perspective
By: Belch, George E.
Contributor(s): Belch, Michael A.Material type: BookPublisher: New York : McGraw-Hill Education, 2018Edition: 11th ed.Description: xii, 764p.ISBN: 9781259548147.Subject(s): Advertising | Sales promotion | Communication in marketing
|Item type||Current location||Call number||Status||Date due||Barcode|
|Books||Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display||HF5823 BEL 2018 (Browse shelf)||Available||23072|
There are no comments for this item.