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Advertising and Promotion: An Integrated Marketing Communications Perspective

By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Education, 2018Edition: 11th ed.Description: xii, 764p.ISBN: 9781259548147.Subject(s): Advertising | Sales promotion | Communication in marketing
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HF5823 BEL 2018 (Browse shelf) Available 23072

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