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Consumer behavior and marketing strategy J. Paul Peter and Jerry C. Olson

By: Peter, J. Paul.
Material type: materialTypeLabelBookPublisher: Boston : McGraw Hill, 2008Edition: 8th ed.Description: xix,555p.ISBN: 978-0073529851.Subject(s): Marketing | Consumer behavior
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Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management


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HF 5415 PET 2008 (Browse shelf) Available 23075

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