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Consumer Behavior and Marketing Strategy.

By: Peter, J. Paul.
Contributor(s): Olson, Jerry C.
Material type: materialTypeLabelBookPublisher: Boston : McGraw Hill, 2008Edition: 8th ed.Description: xix, 555p.ISBN: 9780073529851.Subject(s): Marketing | Consumer behavior
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Item type Current location Call number Status Date due Barcode
Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N
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HF5415 PET 2008 (Browse shelf) Available 23075

includes glossary and index.

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