Global business
By: Czinkota, Michael R
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Contributor(s): Ronkainen,Ilkka.
Material type: 
BookPublisher: Australia : South Western, 2001Edition: 3rd ed.Description: xxxii, 581p.ISBN: 0030006597.Subject(s): International business enterprises -- ManagementOnline resources: Click here to access online Summary: This text offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years
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includes index.
This text offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years
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