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Integrated advertising, promotion & marketing communications
By: Clow, Kenneth E
.
Contributor(s): Baack, Donald.
Material type: 
BookPublisher: New Delhi : Pearson, 2017Description: 508 p.ISBN: 9781292222691.Subject(s): Communication in marketing | Advertising | Sales promotion | Direct marketingOnline resources: Click here to access online
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Ziauddin Medical College Library - NAJ On Display | HF 5415 COL 2017 (Browse shelf) | Available | 17371 |
Includes bibliographical reference and index.
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