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Integrated advertising, promotion & marketing communications

By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type: materialTypeLabelBookPublisher: New Delhi : Pearson, 2017Description: 508 p.ISBN: 9781292222691.Subject(s): Communication in marketing | Advertising | Sales promotion | Direct marketingOnline resources: Click here to access online
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Item type Current location Call number Status Date due Barcode
Books Books Ziauddin Medical College Library - NAJ
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HF 5415 COL 2017 (Browse shelf) Available 17371

Includes bibliographical reference and index.

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