Integrated advertising, promotion & marketing communications
By: Clow, Kenneth E.
Contributor(s): Baack, Donald.Material type: BookPublisher: New Delhi : Pearson, 2017Description: 508 p.ISBN: 9781292222691.Subject(s): Communication in marketing | Advertising | Sales promotion | Direct marketingOnline resources: Click here to access online
|Item type||Current location||Call number||Status||Date due||Barcode|
|Books||Ziauddin Medical College Library - NAJ On Display||HF 5415 COL 2017 (Browse shelf)||Available||17371|
Includes bibliographical reference and index.
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