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Advertising, promotion, and new media

Contributor(s): Stafford, Marla R. (editor) | Faber, Ronald J. (editor).
Material type: materialTypeLabelBookPublisher: New Delhi : Prentice-Hall of India, 2005Description: xii, 380 p.ISBN: 9788120327399.Subject(s): Internet advertising | Advertising | Interactive multimedia | Interactive marketing
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