Using qualitative research in advertising : strategies, techniques and application
By: Morrison, Margaret.
Material type: BookPublisher: London, SAGE, 2012Edition: 2nd ed.Description: xv, 218 p. : ill. ; 24 cm.ISBN: 9781412987240.No physical items for this record
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HF31 KAU 2010 The personal MBA : a world-class business education in a single volume | HF 5415 COL 2017 Integrated advertising, promotion & marketing communications | HF 5415 JEF 2000 Advertising | HF 5814 MOR 2012 Using qualitative research in advertising : strategies, techniques and application | HF 5823 FEL 2013 Advertising : | HF 5823 FEL 2013 Advertising : | HF 5823 HET 2012 Advertising and reality : |
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