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The Consumer Mind.: Brand perception and the implication for marketers

By: Pepe , Martinez.
Material type: materialTypeLabelBookPublisher: London : KoganPage, 2012Description: 178p.ISBN: 9780749465704.Subject(s): Neuromarketing | Consumers -- Psychology | Marketing -- Psychological aspects
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Ziauddin University
Libraries Network

The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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