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The Consumer Mind.: Brand perception and the implication for marketers

By: Pepe , Martinez.
Material type: materialTypeLabelBookPublisher: London : KoganPage, 2012Description: 178p.ISBN: 9780749465704.Subject(s): Neuromarketing | Consumers -- Psychology | Marketing -- Psychological aspects
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Browsing Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N Shelves , Shelving location: On Display Close shelf browser
HF5415.13 SUN 2019 Supply Chain Management : HF5415.13 WIL 2010 Strategic Marketing Management : HF 5415.2 HAF 2019 Marketing Research HF 5415.32 MAR 2012 The Consumer Mind.: HF 5415.32 WEB 2005 Consumer behaviour. HF 5415.33.U6 MOT 2016 Consumer Behavior : HF 5415.5 ZIK 2003 Customer Relationship Management :

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Ziauddin University
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The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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