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Beyond Branding : How the new values of transparency and integrity are changing the world of brands

Contributor(s): Ind, Nicholas (Editor).
Material type: materialTypeLabelBookPublisher: London : Koganpage, 2003Description: 236p.: ill.ISBN: 9780749441159.Subject(s): Brand name products | Business names | Integrity | Business ethicsOnline resources: Click here to access online
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Ziauddin University
Libraries Network

The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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