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Basic marketing

By: McCarthy, E. Jerome.
Contributor(s): Perreault, William D.
Material type: materialTypeLabelBookPublisher: Boston: McGraw Hill Irwin, 2002Edition: 14 ed.Description: xxxii,815p. CD.ISBN: 978-0075617938.Subject(s): Marketing--Management | Marketing | Export marketing--Management | EuropeOnline resources: Click here to access online
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Item type Current location Collection Call number Status Date due Barcode
Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management


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Non Fiction HF5415.13 MCC 2002 (Browse shelf) Available 22708

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