Normal view MARC view ISBD view

Basic Marketing: A Global-managerial Approach

By: McCarthy, E. Jerome.
Contributor(s): Perreault, William D.
Material type: materialTypeLabelBookPublisher: Boston : McGraw Hill, 2002Edition: 14 ed.Description: xxxii, 815p.ISBN: 9780075617938.Subject(s): Marketing -- Management | Marketing | Export marketing -- Management | EuropeOnline resources: Click here to access online
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
No physical items for this record

There are no comments for this item.

Log in to your account to post a comment.