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Consumer behaviour

By: Webb, Karen.
Material type: materialTypeLabelBookPublisher: Boston: McGraw-Hill , 2005Description: xiv,418p.ISBN: 978-0074713433.Subject(s): Consumer behavior | Marketing | Marketing--ManagementOnline resources: Click here to access online
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Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management


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HF5415.32 WEB2005 (Browse shelf) Available 22714
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HF5415.13 WIL 2018 Strategic marketing management : planning, implementation, and control HF 5415.2 HAF 2019 Marketing research HF 5415.32 MAR 2012 The Consumer Mind HF5415.32 WEB2005 Consumer behaviour HF5415.33.U6 MOT 2016 Consumer behavior : building marketing strategy HF5415.5 BUT 2004 Customer relationship management : concepts and technologies HF 5415.5 ZIK 2003 Customer Relationship Management

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