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Customer relationship management : concepts and technologies

By: Buttle, Francis.
Material type: materialTypeLabelBookPublisher: Amsterdam : Elsevier, 2004Edition: 4th ed.Description: xviii,359p.ISBN: 9781138498259.Subject(s): Customer relations -- Management | Relationship marketing | Customer services -- Management | Customer relations
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HF 5415.BUT 2004 (Browse shelf) Available 22713
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HF 5387 SHA 2006 Cases in Business Ethics. HF5410.B8 BPP 2009 Business Essentials : HF5415 BHA 2019 Social Media & Mobile Marketing. HF 5415.BUT 2004 Customer relationship management : HF5415 CHA 2000 New Marketing Strategies : HF5415 CHA 2011 Brand Valued : HF5415 CRA 2009 Strategic Marketing.

includes index.

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