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Marketing Strategy and Competitive Positioning.

By: Hooley, Graham J.
Contributor(s): Piercy, Nigel F | Nicoulaud, Brigitte.
Material type: materialTypeLabelBookPublisher: Harlow : Prentice Hall,, 2012Edition: 5th ed.Description: xv, 578p.ISBN: 9781292276540.Subject(s): Target marketing | Marketing -- Management | Business planning | MarketingOnline resources: Click here to access online Summary: horoughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised
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horoughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised

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