Marketing Strategy and Competitive Positioning.
By: Hooley, Graham J
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Contributor(s): Piercy, Nigel F | Nicoulaud, Brigitte.
Material type: 
BookPublisher: Harlow : Prentice Hall,, 2012Edition: 5th ed.Description: xv, 578p.ISBN: 9781292276540.Subject(s): Target marketing | Marketing -- Management | Business planning | MarketingOnline resources: Click here to access online Summary: horoughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised
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| HF5415 CHA 2011 Brand Valued : | HF5415 CRA 2009 Strategic Marketing. | HF5415 ETZ 20134 Marketing. | HF5415 HOO 2012 Marketing Strategy and Competitive Positioning. | HF5415 JOB 2009 Foundations of Marketing. | HF5415 KAP 2003 Marketing Logistics: | HF5415 KOT 2018 Principle of Marketing. |
horoughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised
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