Menu
Market-led strategic change : a guide to transforming the process of going to market
By: Piercy, Nigel
.
Material type: 
BookPublisher: Oxford : Butterworth-Heinemann, 1997Edition: 2nd ed.Description: xiv,665p.ISBN: 978-0415834278.Subject(s): Marketing--Management | Marketing | Strategic planningOnline resources: Click here to access online Summary: Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Ziauddin Faculty of Engineering, Sciences, Technology & Management
|
HF5415.13 PIE 1997 (Browse shelf) | Available | 22741 |
Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters
There are no comments for this item.