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Market-led strategic change : a guide to transforming the process of going to market

By: Piercy, Nigel.
Material type: materialTypeLabelBookPublisher: Oxford : Butterworth-Heinemann, 1997Edition: 2nd ed.Description: xiv,665p.ISBN: 978-0415834278.Subject(s): Marketing--Management | Marketing | Strategic planningOnline resources: Click here to access online Summary: Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters
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Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management

 

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HF5415.13 PIE 1997 (Browse shelf) Available 22741

Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters

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