Market-Led Strategic Change: Transforming the process of going to market.
By: Piercy, Nigel
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Material type: 
BookPublisher: Oxford : Butterworth-Heinemann, 1997Edition: 2nd ed.Description: xiv, 665p.ISBN: 9780415834278.Subject(s): Marketing -- Management | Marketing | Strategic planningOnline resources: Click here to access online Summary: Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters
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| HF5415.13 KOT2016 Marketing Management. | HF5415.13 LOV 2016 Services Marketing : | HF5415.13 MCC 2002 Basic Marketing: | HF5415.13 PIE 1997 Market-Led Strategic Change: | HF5415.13 SUN 2019 Supply Chain Management : | HF5415.13 WIL 2010 Strategic Marketing Management : | HF 5415.2 HAF 2019 Marketing Research |
Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters
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