Contemporary Advertising.
By: Arens, William F.
Material type: BookPublisher: Boston : McGraw Hill, 2004Edition: 9th ed.Description: xlii, 617p.ISBN: 9780071318389.Subject(s): AdvertisingOnline resources: Click here to access online Summary: This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book.Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display | HF5821 ARE 2004 (Browse shelf) | Available | 22716 |
This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book.
There are no comments for this item.