Contemporary Advertising.
By: Arens, William F
.
Material type: 
BookPublisher: Boston : McGraw Hill, 2004Edition: 9th ed.Description: xlii, 617p.ISBN: 9780071318389.Subject(s): AdvertisingOnline resources: Click here to access online Summary: This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book.
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This text showcases contemporary examples and practical applications of advertising. It presents advertising from the creative stand-point and draws from industry experience to invigorate the examples provided in the book.
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