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Marketing communications : an integrated approach

By: Taylor , Jonathan.
Contributor(s): : Smith, P. R.
Material type: materialTypeLabelBookPublisher: London: Kogan Page, 2004Edition: 4th ed.Description: xvi,696p.ISBN: 978-8175542884.Subject(s): Communication in marketing | Social mediaOnline resources: Click here to access online Summary: his new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers
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Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management

 

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HF5415 TAY 2004 (Browse shelf) Available 22740

his new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers

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