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Marketing Communications : An Integrated Approach.
By: Taylor , Jonathan
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Contributor(s): Smith, P. R.
Material type: 
BookPublisher: London : Kogan Page, 2004Edition: 4th ed.Description: xvi, 696p.ISBN: 9788175542884.Subject(s): Communication in marketing | Social mediaSummary: his new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display | HF5415 TAY 2004 (Browse shelf) | Available | 22740 |
includes index.
his new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers
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