Research methods for business : a skill-building approach.
By: Sekaran, Uma
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Contributor(s): Bougie, Roger.
Material type: 
BookPublisher: New York : John Wiley, 2020Edition: 7th ed.Description: xxiii,420p.ISBN: 9781119663706 .Subject(s): Business -- Methodology -- Research | Business -- ResearchSummary: Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display | HD30.4 SEK 2020 (Browse shelf) | Available | 22755 |
includes bibliography ,glossary and index.
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
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