Services Marketing : People Technology Strategy.
By: Lovelock, Christopher H.
Contributor(s): Wirtz, Jochen | Chatterjee, Jayanta.
Material type: BookPublisher: Noida : Pearson, 2016Edition: 8th ed.Description: xxii, 817p.ISBN: 9789332587687.Subject(s): Service industries -- Marketing | Professions -- Marketing | Marketing -- Management | Customer services -- Marketing | Relationship marketing | Customer servicesOnline resources: Click here to access onlineNo physical items for this record
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HF5415.126 STO 2001 Successful Direct Marketing Methods. | HF5415.13 JOH 2015 Purchasing and Supply Management : | HF5415.13 KOT2016 Marketing Management. | HF5415.13 LOV 2016 Services Marketing : | HF5415.13 MCC 2002 Basic Marketing: | HF5415.13 PIE 1997 Market-Led Strategic Change: | HF5415.13 SUN 2019 Supply Chain Management : |
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