Strategic Brand Management : Building, Measuring, and Managing Brand Equity.
By: Keller, Kevin Lane
.
Contributor(s): Parameswaran,Ambi M G | Jacob, Isaac.
Material type: 
BookPublisher: Noida : Pearson, 2018Edition: 4th ed.Description: xxix, 586p.ISBN: 9780134892498.Subject(s): Brand name products -- Management | Product management | Brand name productsOnline resources: Click here to access online Summary: ncorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies.
No physical items for this record
ncorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies.
There are no comments for this item.