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The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

By: Kapferer, Jean-Noël.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2003Edition: 2nd ed.Description: 443p.ISBN: 0749420693.Subject(s): Brand name products -- Management | Product management | Strategic planningOnline resources: Click here to access online Summary: This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands.
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HD62.7 MAL 2010 All-in-one business planner : HD69.B7 KAP 2001 24Brand Mantras : HD69.B7 KAP 2001 24 brand mantras : finding a place in the minds and hearts of consumers HD69.B7 KAP 2003 The New Strategic Brand Management : HD69.B7 KAP 2003 18 Brand Astras : HD69.B7 KAP 2004 9 Brand Shaastras: HD69.B7 KEL 2018 Strategic Brand Management :

includes bibliographic references and index.

This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands.

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