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Marketing

By: Etzel, Michael J.
Material type: materialTypeLabelBookPublisher: New Delhi: McGraw-Hill, 2013Edition: 14th ed.Description: xxvi,880p. CD.ISBN: 978-0070151567.Subject(s): MarketingSummary: his textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers, within a managerial perspective, current issues, such as technology, international concerns, ethics, and environmental marketing. Case studies include rivalries such as Coke versus Pepsi.
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Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management

 

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his textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers, within a managerial perspective, current issues, such as technology, international concerns, ethics, and environmental marketing. Case studies include rivalries such as Coke versus Pepsi.

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