Marketing.
By: Etzel, Michael J
.
Contributor(s): Walker, Bruce J | Pandit, Ajay | Stanton, William J.
Material type: 
BookPublisher: New Delhi : McGraw-Hill, 2013Edition: 14th ed.Description: xxvi, 880p.ISBN: 9780070151567.Subject(s): MarketingSummary: his textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers, within a managerial perspective, current issues, such as technology, international concerns, ethics, and environmental marketing. Case studies include rivalries such as Coke versus Pepsi.
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his textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers, within a managerial perspective, current issues, such as technology, international concerns, ethics, and environmental marketing. Case studies include rivalries such as Coke versus Pepsi.
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