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Marketing.

By: Etzel, Michael J.
Contributor(s): Walker, Bruce J | Pandit, Ajay | Stanton, William J.
Material type: materialTypeLabelBookPublisher: New Delhi : McGraw-Hill, 2013Edition: 14th ed.Description: xxvi, 880p.ISBN: 9780070151567.Subject(s): MarketingSummary: his textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers, within a managerial perspective, current issues, such as technology, international concerns, ethics, and environmental marketing. Case studies include rivalries such as Coke versus Pepsi.
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HF5415 CHA 2000 New Marketing Strategies : HF5415 CHA 2011 Brand Valued : HF5415 CRA 2009 Strategic Marketing. HF5415 ETZ 20134 Marketing. HF5415 HOO 2012 Marketing Strategy and Competitive Positioning. HF5415 JOB 2009 Foundations of Marketing. HF5415 KAP 2003 Marketing Logistics:

his textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers, within a managerial perspective, current issues, such as technology, international concerns, ethics, and environmental marketing. Case studies include rivalries such as Coke versus Pepsi.

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