Normal view MARC view ISBD view

Strategic marketing management : planning, implementation, and control

By: Wilson, Richard M. S.
Contributor(s): Gilligan, Colin.
Material type: materialTypeLabelBookPublisher: Oxford: Butterworth-Heinemann, 2010Edition: 3rd ed.Description: xiii,867p.ISBN: 978-0750659383.Subject(s): Marketing--Management | Strategic planning | Marketing--Study and teaching | Strategic planning--Study and teachingOnline resources: Click here to access online Summary: Retaining the key features that make it essential reading for all those studying the management of the strategic elements of marketing, the book puts strong emphasis on implementation, with summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains a key resource for undergraduate and graduate students of business and marketing, and a core text for students of the Professional Postgraduate Diploma in Marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management

 

On Display
HF5415.13 WIL 2018 (Browse shelf) Available 22761

Retaining the key features that make it essential reading for all those studying the management of the strategic elements of marketing, the book puts strong emphasis on implementation, with summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains a key resource for undergraduate and graduate students of business and marketing, and a core text for students of the Professional Postgraduate Diploma in Marketing.

There are no comments for this item.

Log in to your account to post a comment.