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Strategic Marketing Management : Planning, Implementation, and Control.
By: Wilson, Richard M. S
.
Contributor(s): Gilligan, Colin.
Material type: 
BookPublisher: Oxford : Butterworth-Heinemann, 2010Edition: 3rd ed.Description: xiii, 867p.ISBN: 9780750659383.Subject(s): Marketing -- Management | Strategic planning | Marketing -- Study and teaching | Strategic planning -- Study and teachingOnline resources: Click here to access online Summary: Retaining the key features that make it essential reading for all those studying the management of the strategic elements of marketing, the book puts strong emphasis on implementation, with summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains a key resource for undergraduate and graduate students of business and marketing, and a core text for students of the Professional Postgraduate Diploma in Marketing.
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display | HF5415.13 WIL 2010 (Browse shelf) | Available | 22761 |
Retaining the key features that make it essential reading for all those studying the management of the strategic elements of marketing, the book puts strong emphasis on implementation, with summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains a key resource for undergraduate and graduate students of business and marketing, and a core text for students of the Professional Postgraduate Diploma in Marketing.
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