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Strategic marketing

By: Cravens, David W.
Contributor(s): Piercy, Nigel.
Material type: materialTypeLabelBookPublisher: Boston: McGraw-Hill , 2009Edition: 9th ed.Description: xv,784p.ISBN: 978-0071326230.Subject(s): Marketing--Management | Marketing--Decision making | Strategic planningOnline resources: Click here to access online
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Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management

 

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HF5415 CRA 2009 (Browse shelf) Available 22762

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