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Strategic Marketing.

By: Cravens, David W.
Contributor(s): Piercy, Nigel.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill , 2009Edition: 9th ed.Description: xv, 784p.ISBN: 9780071326230.Subject(s): Marketing -- Management | Marketing -- Decision making | Strategic planningOnline resources: Click here to access online
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Browsing Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N Shelves , Shelving location: On Display Close shelf browser
HF 5415.BUT 2004 Customer relationship management : HF5415 CHA 2000 New Marketing Strategies : HF5415 CHA 2011 Brand Valued : HF5415 CRA 2009 Strategic Marketing. HF5415 ETZ 20134 Marketing. HF5415 HOO 2012 Marketing Strategy and Competitive Positioning. HF5415 JOB 2009 Foundations of Marketing.

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Ziauddin University
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The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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