@book{10249, author = { Kotler, Philip and Keller, Kevin Lane }, title = { Marketing Management.}, publisher = {Pearson,}, year = {2016.}, address = {Upper Saddle River :}, edition = {15th ed.}, url = {https://books.google.com.pk/books/about/Marketing_Management.html?id=pWkuAAAAQBAJ&source=kp_book_description&redir_esc=y} }