Marketing Management
Kotler, Philip
creator
Keller, Kevin Lane
text
xxu
Upper Saddle River
Pearson
2016
15th ed.
monographic
eng
xxvi, 756p.
This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.
Marketing
Management
Consumer behavior
Internet marketing
Market surveys
HF5415
9789332557185
https://books.google.com.pk/books/about/Marketing_Management.html?id=pWkuAAAAQBAJ&source=kp_book_description&redir_esc=y
https://books.google.com.pk/books/about/Marketing_Management.html?id=pWkuAAAAQBAJ&source=kp_book_description&redir_esc=y
211222
20211222102303.0
22988