@book{10309, author = {Tighe, Steve}, title = {Rethinking Strategy:}, publisher = {Wiley,}, year = {2019.}, address = {Milton Qld :}, url = {https://books.google.com.pk/books/about/Rethinking_Strategy.html?id=1NqMDwAAQBAJ&source=kp_book_description&redir_esc=y} }