@book{3816, author = {Clow, Kenneth E. and Baack, Donald}, title = {Integrated advertising, promotion & marketing communications}, publisher = {Pearson,}, year = {2017.}, address = {New Delhi :}, url = {https://books.google.com.pk/books?id=4gYyvgAACAAJ&dq=9781292222691&hl=en&sa=X&redir_esc=y} }