TY - BOOK AU - McCarthy, E. Jerome AU - Perreault, William D. TI - Basic Marketing: : A Global-managerial Approach SN - 9780075617938 AV - HF5415 PY - 2002/// CY - Boston PB - McGraw Hill KW - Marketing KW - Management KW - Export marketing KW - Europe UR - https://books.google.com.pk/books/about/Basic_Marketing.html?id=iIzd2xgs6l8C&source=kp_book_description&redir_esc=y ER -