Marketing Strategy and Competitive Positioning
Hooley, Graham J.
creator
Piercy, Nigel F
Nicoulaud, Brigitte
text
xxu
Harlow
Prentice Hall
2012
5th ed.
monographic
eng
xv, 578p.
horoughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised
Target marketing
Marketing
Management
Business planning
Marketing
HF5415
9781292276540
https://books.google.com.pk/books/about/Marketing_Strategy_and_Competitive_Posit.html?id=MVc2YgEACAAJ&source=kp_book_description&redir_esc=y
https://books.google.com.pk/books/about/Marketing_Strategy_and_Competitive_Posit.html?id=MVc2YgEACAAJ&source=kp_book_description&redir_esc=y
211222
20211222110155.0
22739